WHAT IS SEO
Abbreviation for SEO is Search Engine Optimization. it is the process of making changes to your website’s code, content, structure, and the whole website presence to make it easier for search engines . Search engine includes Google, Yahoo, and Bing. These are to find, read, index, and rank your website. There are thousands of techniques related to SEO, ranging from converting Flash and image files to plain HTML files to create reference content and encouraging other websites to link back to it.
• Catering to a massive audience:
• Permanent results:
• Low cost of implementation:
• Data and analytics
• Staying ahead of the competition:
• Content marketing and branding:
Features of SEO
My Top 10 Tool Features For Successful Enterprise SEO
- SEO Audit Score – there is no room for beginner-level software; you need a SEO Audit score which measures the SEO health of a page and the entire SEO program. This is most critical path, you must ensure your platform and your vendor provide a legitimate and authentic SEO Audit Score.
- International Capability – support for International search engines including non-US market leaders such as Baidu, Rambler, Yandex, AUM and Naver are critical path for a successful SEO program at an enterprise level.
- Scalability – you must have transparency into the full SEO lifecycle such as planning, execution and tracking. This is where a lot of platforms fall short; centralized planning, execution and tracking are critical path.
- Client Referrals – talk to several of the vendor’s clients. UI demos may in fact appear to work well; however, they can also break down quickly in real-life practice. UI and custom dashboard capabilities must have a robust configuration screen. Avoid platforms with multiple-step process for setting up a dashboard. Look for a platform dashboard which can be far easier configured with drag and drop capabilities.
- Beyond Reporting – a reporting solution with some ability to audit pages and make recommendations is not adequate. Having several reports running ad-hoc such as page audits, rank checking, competitive comparisons and link analysis is a must. Additionally, focusing on weekly reporting will not suffice.
- Execution of SEO – the ability to help you execute on your SEO strategy includes Mobile, Local and Social. This is probably the single, most important feature you need. You must have a platform to help you execute on the complete SEO life cycle. Mobile, Local and Social have become huge working parts of the SEO life cycle.
- Vision and Opportunity Forecasting – be aligned with the future of the industry. Opportunity forecasting includes the feasibility of how easy or difficult will it be to actually go after your top terms. Tip: generalizing CTR % overstates opportunity, presenting a good concept, but impractical in reality.
- Keyword Discovery with landing page mapping – looking at competitive terms without the ability to monitor and track social input or to help you map keywords to the best targeted landing page will leave you hanging dry. The result is a very manual and time-consuming process. You must have keyword discovery with landing page mapping capabilities and be able to include social influence.
- Tracking Changes – it is extremely important to track and identify known (and unknown) page changes that were made which may negatively impact your SEO program. Tracking changes is another sweet-spot that will save you enormous amounts of time and allow you to catch things you would otherwise miss.
- Page Level Competitive Analysis – the ability to see at the page level, a side-by-side comparison of where your competitive pages are better optimized vs. your targeted landing page for a given keyword is super important and extremely valuable