what is social media marketing

SMM means Social media marketing is the process of marketing through social media sites like  Facebook, Twitter and YouTube. By using the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.

A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching “Digg This” and “Tweet This” tags to the end of articles.

Benefits of SMM

Marketing industry welcomes social media with open arms as one of the most popular tools used in daily business today. In the 2017 Social Media Marketing Industry reports, the founder of the Social Media Examiner. Here are five benefits of social media marketing.

Increased Exposure

This is very important for businesses, especially startups. Creating a buzz regarding your marketplace is a key to getting off on the right foot, even though your product is in place. With 78% of the U.S. population using social media, increasing exposure on social media platforms is the best type of marketing in today’s world. LinkedIn, YouTube, runningFacebook, Twitter,  and many others are very great tools to get started with to let people know who you are and what you can provide.

Increased Traffic

This will come with your social media accounts run with valuable content being produced. No one wants to follow or like a dull and boring page. Traffic will increase as your page is more active and users will be more interested in what your company is all about. For a look into frequency of post best practices across platforms, check out buffer’s Social Media Frequency Guide.

Developed Loyal fans

Loyal fans may come easier than you think. If you are loyal to your fans, they will be loyal to you. While not everyone will be a loyal to you, there are plenty who are willing to be. That is the beauty of social media; there are seemly endless amounts of people using it. Interacting with your followers or fans is a huge plus because it shows that you’re not some kind of automated robot. Customer satisfaction is another way to develop more loyal fans because they are simply happy with what you have to offer. While they may not necessarily want to buy your product today, they will become familiar with it and may need it somewhere down the road. As an old saying goes, “Don’t burn your bridges.”

Provided marketplace insight

Content, content, content! While your marketplace may not be for everyone, they may at least get useful information from your social channels. For example, if a blog or weekly news update occurs frequently on your social feed, people may look forward to reading it. Another great tool for providing insight is a podcast. Invite thought leaders and well-known people in your industry to share their experiences and and expertise. Check out our bimonthly podcast The Crowd for the most insightful thought leadership in the sharing economy sharing.

Generated leads

At the end of the day, a big key to your marketplace success is generating sustainable revenue. Without a steady revenue stream, it is very difficult for a business to keep its doors open or services available. Generating leads don not necessarily translate into direct sales but it is more so the opportunity.SMM is a great place to build trust and add value. In order to position your product or service in front of a large audience.