SEM Course Overview
Our Search Engine Marketing training program is discovered with the objective of helping you learn to promote via Google AdWords.indeed It is an advertising service for businesses necessary to appearance ads on Google search results. The course follows a week-long training session with a Google AdWords Certified trainer.
The Search Engine Marketing course first deals with understanding the transitions between free and paid search engine results and assumption the algorithm on the basis of which ads are put on the Search Engine Results Page (SERP). Quality Score, bid, and relevancy of the ad. Following this major principle, the SEM platform is mainly based on keyword planning using the Google AdWords Keyword Planner. This teaches students to use those keywords in their ads.
Another part of course curriculum, students have faced complications for an art of writing the suitable text ad which involves writing the most compelling ad copy, URL, Ad description and call-to-action (CTA). In addition to this, students have explained the working of the search as well as display ad network.
About Our Institute:
SEO Trainers Course Program in Digital Marketing program is perfect for professionals looking to acquire new skill sets or fresher’s wanting to boost their resume. The course is also an ideal beginning for anyone interested in understanding the nuances of digital marketing.
In a period of 45 Days, the program will give you a macro perspective of digital marketing with a conceptual and practical understanding of different components of digital marketing like SEO, SEM, SMM and Internet Marketing.
What are the course objectives?
The course covers core concepts of Digital Marketing like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Video Marketing, and Email Marketing.
The course will also help you master tools and platforms such as Google Analytics, AdWords, YouTube and Facebook
Who should enroll for this training?
SSC Passed students.
Who will benefit?
- Business People
- Market executives
- IT professional
- HR professional
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Select the best package suits for your requirement from the following…..
Guaranteed job prospects
Develop 'in-demand' digital skills
fast and affordable route to employment
Google Cirtified Certification
Affordable Pricing Strategy
SEM Course Syllabus:
Search Engine Marketing Introduction
- 1) What are Google Ad words?
- 2) Campaign structure
- 3) Google AdWords terminology
- 4) Type of Ads
- 5) What is a conversion?
- 6) What is landing page optimization?
- 7) What is the quality score?
- 8) Campaign management tips
- 9) How to perform ROI analysis?
- 10) Practical