Search Engine Optimization Overview
Search Engine Optimization is shortly known as SEO. It is the process of showing the website or web page in web search results. Search Engine Optimization is used to drive the traffic to our website, by checking that the site appears in the top on the list of results. SEO is mainly used to improve Search Engine ranking. Search Engine Optimization is not only used by entering the keywords, it also includes image search, video search, academic search etc…
What are the course objectives?
The course will also help you master tools and platforms such as Google Analytics, AdWords, YouTube and Facebook
Who should enroll for this training?
Who will benefit Search Engine Optimization?
- Business People
- Market executives
- IT professional
- HR professional
About Our Company:
Our Company has more than 10+ years of experience in Digital Marketing, SEO. We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our company.
Our Training Features
Hands on Training
SEO Course Introduction:
Search Engine Optimization is shortly known as SEO. It is the process of showing the website or web page in web search results. Search Engine Optimization is used to drive the traffic to our website, by checking that the site appears in the top on the list of results. SEO is mainly used to improve Search Engine ranking. Search Engine Optimization is not only used by entering the keywords, it also includes image search, video search, academic search etc…Mainly SEO will focus on the people or user like what actually the user is trying to know or what people are searching. Search Engine Optimization will mainly look after the keywords so that the result will be shown fastly.
Search Engine Optimization mainly focuses on the Content which the user has written. The content must contain the keywords so that the client can easily identify what the user is going to say. The page must be very interesting and attractive. If the page is interesting and authoritative the page will be shown in Google search results. For building an SEO site firstly we have to give the domain name which should be user-friendly. One must give the back links to the site. Search Engine Optimization is used by Small and Big Business companies.
Types of Search Engine Optimization(SEO)
There are three types of Search Engine Optimization. They are mentioned below-
White hat SEO
Black hat SEO
Gray hat SEO
1. WHITE HAT SEO:
This is one of the popular techniques which are used by everyone. White hat SEO mainly focuses on methods and techniques to improve the search engine ranking which does not follow the search engine guidelines. Some of the white hat techniques are website HTML optimization, high-quality content development and manual research and outreach. The wholesomeness level is high.
2. BLACK HAT SEO:
Black hat SEO is another type of technique which makes use of the various weaknesses in the Algorithm or in search engines to get the good rank for websites. Such techniques are the indirect way with search engine guidelines. The wholesomeness level of black hat SEO is low.
3. GRAY HAT SEO:
The work of most Search Engine companies uses gray area known as Gray Hat Search Engine Optimization. This is a technique which doesn’t use the total black hat or does not mix the both. This is the transformation from black to white and vice versa, it may be due to pressure from website or company to deliver good results.